Sunday, January 16, 2011

Corrupt Association of XI

How it starts- This committee puts up a notice 'CAXI welcomes the juniors to XLRI" on the notice board of The Father Enright Residence to be the first committee that is noticed by the juniors. Other notice boards are empty. This gives an impression that CAXI is different. Surprisingly, that alotted piece of notice board is never used again by the committee ever.

How it builds up-

1. The committee introduction is showing the same video that was made 15 years ago and is being repeated year by year. For people who claim to champion the cause of marketing in the campus, you can be a little more creative, don't you think? The video uses techniques like word-zoom that gives the committee a larger than life image.

2. The CAXI bazaar tries to involve the entire senior batch. Clever move, CAXI. Again, rites of passage for the juniors they think it is the biggest event in XLRI that has prizes in thousands and involvement from so many seniors. It is here that committees like creasent and feenex lose their brand equity because CAXI gains it. The format is so cleverly designed that it shows the CAXI members to be superhumans while the rest of the seniors as a bunch of jokers. The senior batch actively partcipates because:

a. They have just become seniors. As juniors, no one understands the roots of CAXI and so does not hate it.
b. Interesting format of the event
c. Interaction with the juniors.

Everyone is fooled and the only one that gains is CAXI, which very subtly slots the event before SACK allows committee applications. Once the applications open, the buzz is created and the committee attains the image.

Finally: The Marketing Fair, dubbed as CAXI fair, was started as an elective for disguised research. CAXI slowly slowly made it into a CAXI fair and assumed supernormal responsibilites. It was punctured in Marketing Fair 2011 where it ended with an audit GBM.

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This is how the committee steers ahead of the others. But then what happened this year brought into light everything.....

a. Committee secretary elections were a farce. On one hand was the foul mouthed (belted this exam again) show-off status message loving fake and on the other hand, was this 'politically connected' in the good books individual who seemed like he is the silent worker. Truth is no one worked. Because there was no work. The only big event was the CAXI fair which was managed in the most abysmal manner. The researchers were treated so badly they used to be given 2 packets of chips for 20 students while the CAXI team and the CAXI admin team had unstopping supply.

b. Half of the members from the last year's team did not stand for reelection!

c. AUDIT GBM!!!!!!!!!!!!!!!!!! Using the CAXI id, the projects were brought only to be distributed among themselves and making the team leads. The audit gbm was also a sham. The two biggest culprits were the secretary and "SPOC-CAXI Fair" who escaped scot-free. He has a history of chickening out at the last moment from the group projects or any job. Here also, he should have resigned but he didn't.

d. The CAXI secretary elections never happened again. The Pain-Sec had promised reelection soon but they never hapened. How could they happen? If a new secretary would be appointed, all the live projects that CAXI brings from companies and distributes among themselves would be exposed. This would bring an end to their evil plans. So they chose a SPOC with the most clean image and conducted CAXI fair in the most surreptitious manner.

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